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When beauty is more than just skin deep

Written by
February 17, 2012
Be Pretty
4 Comments

Avon 2

You know what is a GREAT thing about the beauty industry – apart from its ability to create products that give you a little lift (I’m talking the power of a hot lippy or nail colour)?

The growing number of companies that get behind – and put their products on the line – for worthwhile causes. Does this make you more inclined to buy from a company? It does for me.

Here’s just a snippet of what some of the biggies do every year to help others:

Estée Lauder: The Estee Lauder group of companies is a big, big supporter of the breast cancer awareness campaign worldwide. You can read more here.

Dermalogica: Through FITE, this company helps women entrepreneurs grow their business and improve their communities. 25,000 women have been helped so far.

The Body Shop:  Love that this company has long been committed to social and environmental justice worldwide. Read up on its values and campaigns here.

Kiehl’s: Globally, this company does GREAT things for HIV/AIDS charities and in Australia that’s no different. Here, it also partners with leading charity, Red Kite, collecting money to support children in need. More on that here.

L’Occitane: This company has a foundation set up – Fondation L’Occitane – with two primary fields of action. The foundation gives support to vision impaired people and works works in cooperation with female communities in Burkina Faso for the shea butter ethical production.

MAC Cosmetics: Through the sale of its Viva Glam lipstick and lipgloss, this company has created the MAC AIDS Fund, which has a mission to serve people of all ages, races and sexes affected by HIV/AIDS. You can read more here.

Last week I heard about two more that I can add to my list of GOOD companies doing GREAT things. And you might like to add these products to your shopping list too?

Avon: $1 from every Avon Ultra Color Rich Crystals lipstick (pictured at the top of this post) sold will be donated to the Breast Cancer Crusade. Ding Dong! www.avon.com.au

Trilogy: This a beauty brand I already know and love – is celebrating 10 years with a limited edition hand wash, the profits of which will be donated to Child’s i Foundation. This foundation runs projects caring for abandoned babies and vulnerable mothers in Uganda, placing children in loving homes. It was started by a young British woman who gave up a successful TV career to help the children of Uganda. I’m in awe of stories like that.

trilogy helping hands wash

Do you support companies – beauty or otherwise – that have a GOOD company heart. That give back to others? What are your thoughts? Would it make you choose one product over another?

 

  • Mgrintell

    Great article Nikki, it’s a refreshing angle. There is one point i’d like to make though. In the low vision and blindness (and wider) community the term vision impaired, rather than visually impaired is preferable.

    While it may seem a minor point, the former describes a condition that affects your sight. The latter can be interpreted as comment on your appearance, in addition to the eye condition you have.

    All the best, Melissa.

    • http://www.justbaustralia.com.au/ Nikki @ Justb.

      Fair call Mgrintell, I was using L’Occitane’s word that was probably lost in French translation … so will change it!

  • http://twitter.com/tlc589 Tracy Collins

    Yes absolutely..change can come about by one person buying an item with a social conscience. Lancome has Kate Winslet as their ambassador and she represents Golden Hat Foundation, which supports people with autism.
    Power to the People!

    • http://www.justbaustralia.com.au/ Nikki @ Justb.

      That is a great cause – I’ve read about her work for that Foundation. Thanks for reminding me and adding it to the list!